As a member of the Niagara University family, you know it well: a sense of community that permeates Monteagle Ridge, grounded in the promise that our students will be provided with confidence, clarity, and purpose as they prepare to take on the world. It’s the culmination of nearly two centuries of research, learning, and service, folded into an environment designed to challenge and inspire the leaders of tomorrow. But every day, we communicate in various forms with thousands of people who have never set foot on The Ridge, and who may know little about us. So how do we effectively communicate our value proposition in these instances? When we communicate with the world—whether through print, digital, or social media—we should present ourselves with a powerful, unified voice—a voice describing an institution that is bold, authentic, inspiring, dynamic, caring, and global.